The following materials was created in my Art Direction class. Our team’s campaign was chosen as the winner from the House of Angels board. A Non-profit company aimed to help the homeless children of Jacksonville. Our team consisted of: Pamela Rodgers, Sarena Calhoun, Emily Demonbrun, Caren Chowrimootoo, Misha Mochalkin, and myself.
This project was for my publication design class. We were to choose an existing magazine and give it a new content and a new look. I chose to do a Popular Mechanics publication from 2003.
This is a short animation created from the lyrics of Comedian Mike Epps Live in Detroit.
Simple booklet for fruit lovers. The book contains “fun facts” and recipes for apples, pears and grapes.
This is a self promotion poster titled “The Cloud”. The concept behind the poster is to bring print and web together with the creative use of “QR codes”. Anyone with a smart phone can use their bar code scanner and scan the QR code in the middle of the poster. After the scan recognizes the code, using the phone’s browser, the phone will bring you to a portfolio page with all my information displayed on the phone for anyone to bookmark or save.
The Outfitters Graphic Standards was a project for my Cooperate Identity class. Outfitters is a clothing company with retail stores similar to American Eagle and Old Navy. The manual contains the proper brand identity standards for use in publications, promotional, and marketing materials. It gives general trademark guidelines as well as specific instruction on use and misuse of the logo. Click to download the PDF
Another project for my Package Design class. We were to design seven packages for the Krystal burger line. I wanted the packages to have the same look and feel across the whole line, so i used similar angles across the boxes. Also i kept the Kristal logo and descriptions in the same spot on all of the boxes to ensure consistency through out the product line. Now to differentiate between the boxes, I separated the seven boxes into three categories: The burger, chicken, and the breakfast line. Each of the three have almost complete separate color schemes. Within the three groups, the boxes have a variation of the color schemes to match the similar product. The colors chosen were carefully picked to represent the actual product inside the box.
This poster was something I designed for fun to experiment with colors and vectors.
This was a project for my Package Design class. The POP display (Point of Purchase) is intended to sit atop a counter close to the cash register for an easy “grab and go.” The colors and design chosen is to differentiate from competition guitar strings. I wanted to go for more of a updated modern feel to capture the attention of “new school” musicians. The colors represent the different gauges of strings for an electric guitar.